What the numbers say about trust, Google, and reviews — and what a working site needs to have. Written for owners, not marketers.
01Trust
Before anyone books, orders, or drives over, they look you up — and six in ten have doubts about buying through a social page alone.2
of customers say a business with a real website is more credible than one with only a social page.1
A social page starts the conversation. Your website is what closes it.
02Getting found
Most local customers arrive through Google. By its own data, a profile that links to a real website gets far more attention than a bare listing.3
more profile views
more in-store visits
more purchases
Google rewards completeness. A profile with a linked website beats a bare listing.
03Reviews
Most local businesses never ask for reviews, so their count sits still while a competitor's climbs. A website can do the asking for you — after every job or order, each customer gets a link.
read reviews first when looking for a local business
decide with reviews — they influence which business gets picked
beats plentiful — old reviews carry far less weight
You don't need hundreds of reviews. You need recent ones, and a system that asks.
04The checklist
A website only earns the numbers above if it's complete. Whoever builds yours, hold it to this list.
Most local searches happen on mobile.
One tap to call, one tap to navigate — from every page.
Wrong hours are worse than no site.
That link unlocks the numbers in section 02.
A review link sent after every job or order.
Book, call, or order — make it the biggest thing on the page.
Review figures in section 03 are widely reported industry averages, not a guarantee of results.
No call, meeting, or obligations.
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